Our mission has always been to be leaders in each of our businesses, which is one, two or three.
-Kumar Mangalam Birla
The above quote by Mr. Kumar Mangalam Birla has truly defined the work the Birla group stands on. There is hardly anyone who hasn’t used or been mesmerised by Aditya Birla Group’s brands and products. Right from helping people keep their fresh and safe for long, to help them build strong and robust homes, to the varieties of ways a person can dress, to connecting people by providing strong network connections, ABG has achieved everything, and has helped make our lives better.
In fact, I have realised the impact ABG has on me more so now, during these past few months, than before. As we enter a Bschool, we are required to buy formal suits as a dress code in the curriculum. And as I entered stores after stores, I realised that the number and quality of formal suits for women is simply not available in all but only the ABG brands. Thanks to ABG, Van Heusen and Allen Solly came to my rescue. Not only does it offer premium products in the men’s section, it also offers a plethora of products in the women’s section.
And it’s not just the merchandise section that ABG is number one in, IDEA is a brand that has long been attached to us and has given us strong connectivity to make the world a smaller place. Ultratech cement, Freshwrapp, Peter England to name a few from , are the brands that the Birla group has, that are immensely popular.
The Birla group gave me a realisation and a dream that, perhaps nobody had given. The power to dream big. It gave me the teaching that you can do and become whatever you choose and wish to become. A company that was founded in 1857 to a modest beginning has went on to become India’s third largest private sector conglomerate with a revenue of about 44.3 billion dollars in the year 2018. The teaching that anyone can bring about a change in people’s lives, if they just take the first step to do so. And hence Mr. Kumar Mangalam Birla’s quote:
“Well, I think the golden rule I can think of is the fact that you must follow your passion and do something that's close to your heart. And I think that that's very important, well, to be successful and to be happy.”
When in college, I had joined Enactus, a student run organisation that caters to social entrepreneurship, I realised that a group of just 20 year old students, can help set up a sustainable business for people who are not fortunate enough, and help give them a job security and good living conditions. We had no experience in the know-hows of a business, but were still motivated and dedicated towards bringing about a change in others’ lives. And our hard work was well achieved. Due to our inexperience in the world of business, we had faced a lot of challenges, but our passion and determination towards achieving what was dear to us, made our journey successful.
