Aditya Birla Group has touched millions in not only India but abroad as well. I first heard about Aditya Birla group through Birla cement. I had encountered this product with the advertisements on television when I was a child, still too small to comprehend that any of the brand houses will have product lines of their own or that they will have many different products under each product line. One ad from Birla cement, which stayed on with me even after so many years is the Hathi Cement ad, showing ghosts running and passing through everything except for the wall built from Hathi cement. The advertisement was humorous and catchy.
Other brands of the Aditya Birla group which had a major impact in my life is of Forever 21. Growing up in my teens was by far difficult. But what was more difficult was during my college life in my under-graduation. I belong to a small town in Goa, named Ponda, and there we didn’t get enough opportunities to explore with fashion. I started getting a complex when I entered college as I could see stark difference in my fashion. I tried every shop in my town that would give me more edgy clothes which could fit into my fashion profile, but in vain! Luckily for me, after a whole lot of searching, buying clothes online had also become quite the trend. That’s when I got my hands on to the clothes from Forever 21. Not only did it help me develop my own fashion style, but also gave me more confidence in my life. Looking back now I'm happy to have clothes in my wardrobe that I hardly repeat and delighted to have confidence that I previously couldn't.
