I have heard people claiming how they trusted Aditya Birla Group to be their one stop when it came to fulfilling. Whom did I first hear saying this? My father, though many years later. He talked about how he saw his dream house stepping out of the paper and taking shape right infront of his eyes. He told me about my baby footprints that had been imprinted on the wet Ultra tech cement he used to build a life time of memories. It’s been long since we left that place but my house still stands strong in the incessant rains of Assam. So maybe this is why my father vouched for the same when his brothers talked about renovating their ancestral home from the muddy walls, I would always smell to the fresh paint this Diwali, again from the same group.
Being in an MBA college has opened my eyes to the brands and products of ABG. I couldn’t help but reminisce how many times their products brought tiny happy moments in my life. The impromptu shopping trip with my friends, when I ended up in Pantaloons, when suddenly my eyes landed on that beautiful blue skirt and I was in love. I infact joke about owing my success in interviews to the empowering maroon Alley Solly shirt in bought for my interview shortly before. That landed in a top B-school after all.
Staying far away from your family is tough. Thanks to Vodafone, at least my mom still can be my alarm every morning. Maybe I shouldn’t go down that path, or else I will be nostalgic remembering the early school days, when she would hurry to wrap the chapatti in the Freshwrapp foil while I tried to imitate the smiley sticking out his tongue. Those simple days with tiny moments and a huge group that was a constant presence sums up my life.