Competitions2 minutes

ABG : A dream to chase - SCMHRD

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Rishabh Narang
Rishabh Narang

Aditya Birla Group has touched millions of hearts all around the globe. ABG has stretched its limit to every corner of the business industry. The products of ABG range from Digital Banking Platform (ABPB) to Construction materials ( UltraTech Cement). ABG has a huge industry presence in the Indian Subcontinent. ABG has revenue of US$44.3 billion. After the Tata Group and RIL, it is the third largest private conglomerate. With a reach so big, it has a workforce of more than 1, 20,000 .

 Impact on the people and the society:-

  • Its impact has been huge on the Indian Society since the very early days of independence. Founded in 1983, Ultratech Cement has become the largest manufacturer of cement in India. In a country like India where population is growing rapidly and with a great population the need for infrastructure also develops instantly. Ultratech cement is emotionally connected to the society as whenever a need for housing arises, the only name which comes into the minds of the people is UltraTech Cement.
  • It has a great presence in the field of fashion as well. Brands like Forever 21, Louis Philippe, pantaloons, people, Peter England & Van Heusen have already set up a huge presence in the market. In India, where majority of the children and youth have a tendency to buy branded clothes, ABG has performed really well in the field of performance and quality assurance.
  • To feed the Indian Population and also to help the Indian farmers, ABG launched Birla Balwaan. Birla Balwaan manufactures and distributes all types of fertilizers. Birla Balwan commands a strong market position and is very popular among farmers in the states of Gujarat, Maharashtra, Madhya Pradesh, Rajasthan, Chhattisgarh, Punjab and Haryana.

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ABG : A dream to chase - SCMHRD