With 162 years of presence Aditya Birla group (ABG) has touched billion hearts. Having presence in different sectors and with over seven decades of responsible business practices ABG hand hold billions of satisfied customers from cradle to grave.
My journey with ABG started since the first time I gained consciousness. ABG brands have unique emotional connect with me, whenever I remember my life so far I end up remembering all those precious moments which I shared with my friends, colleagues, parents and siblings. I remember my school days when lunch break was supposed to be the fun time for us. My mother used to keep my lunch in aluminium foil (freshwrapp) and I used to share my tiffin with my friends, ending up getting only one bite from my tiffin. Directly or indirectly ABG ensured I get quality and reliable products throughout my life be it fashion, medicines, building homes (cement), communicating with my dear ones (idea) or insuring and managing my assets. Every sphere of my life revolves around consuming ABG products and services.
My first formal shirt (Peter England) gifted by my Dad made me realise that I am a grown-up child now and I should direct my potential towards building a career and become a successful man.
When I went out of town for my higher studies Idea telecommunications helped me to be in touch with my close ones. Aditya Birla fashion products like pantaloons, planet fashion, style up etc provides me self-confidence and a best alternative to buy fashion products. The quality, style and fitting are perfect to satisfy me as a customer.
The ABG brand has been a source of pride for me as an Indian. ABG is operating globally, marking their undisputed presence by following ethical business activities and giving back to the society.
