This conglomerate was started by Shiv Narayan Birla and taken to greater heights by Aditya Vikram Birla. The Group has expanded itself in 35 countries in more than 13 different segments. To me why Aditya Birla group is important is because of the apparel sector. If I wanted an apparel for any occasion (Office, Party, Wedding, Casual Wear, Sport), the one stop solution is ABG. It has varieties of brands- Louis Phillip (The premium one), Simon Carter India (The premium British look clothing), Allen Solly (for sports freak and colourful people), Van Heusen (Formal wear, Party wear), Peter England (The daily wear, for common India), Pantaloons (The multi brand store). This brand has redefined the whole men and women fashion Industry. Recently, entry of Peter England into Tier 3 and Tier 4 cities has expanded its reach. So, I can say this conglomerate is in limits of most Indians and continuously working hard to reach to more people. The product range of these products are in line with the earning across these towns and merchandise FASHIONABILITY is quite high with regard to casual market.
The group not just does well in textile industry, its reach is far beyond. It plays an instrumental role in Cement industry (Ultra Tech), Aluminium industry (Hindalco Industry), Insurance Sector (Sun Birla Insurance), Financial market (Aditya Birla Capital), etc. So, in all It has improved and touched upon almost all Indians in some way.