One of the biggest conglomerate Aditya Birla Group is not only growing in the market space by delivering its promises but also when it comes to corporate social responsibility, it has been allocating tremendous resources to improve the living and health standards of the people. It has been changing the lives of people by organizing medical camps and making people aware of various decisions. Under these camps, 50 children who were mute and deaf underwent a cochlear implant surgery. This activity has proved to be a life-changing experience for the children as they are now able to hear and to speak. In the education space too, the ABG is aligning its interest in the initiatives of Government of India by delivering the knowledge digitally through the medium of “KHEL”- a knowledge hub for e-learning. It provides a unique pedagogical approach in which smart visuals are used so that the children can learn subjects such as Mathematics, English, and science. Also, it sponsors a mid-day meal for more than 50000 children and provides transportation facilities too so that they can utilize the education facilities for their betterment. Additionally, it mentors more than 1000 aspirants for various competitive exams each year which enables them to find and tap the opportunities in the job market. It also empowers the people for enrolling into the skill development programmes through Aditya Birla Skills Foundation which provides training and opportunities to work in the areas such as automobile, service, BPO, retail, and logistics. Also, it provides a way to improve productivity through Integrated Livestock Development Centres.
-Devchandra Ramani
