Aditya Birla Group has come a long way, right from its inception in 1857 to its current operations in 34 countries and being in the League of Fortune 500. Aditya Birla group (ABG) has not only been increasing its reach since then but also become an essential part of life for millions of people all around the globe, including mine. It is associated directly or indirectly with everyone’s life.
Whenever I think about Aditya Birla group, the first thing that comes in my mind is Idea Cellular Limited. I have clear memories in mind regarding Idea Cellular Limited. It was the first telecommunication network that I had used. And of course, I remember its catchy and remarkable marketing campaigns whether it was Two Sumo Wrestlers or What an Idea Sirji. It directly connected the audience with the brand and even today it had a mark in one’s heart.
Another big about Aditya Birla Group in my life is about fashion. Once, when I had visited Peter England retail outlet few years back and saw the name of Aditya Birla group there, I felt surprised as well as proud. Then I came to know about Pantaloons, Allen Solly, Louis Philippe. All these brands are associated with my life.
I can feel presence of Aditya Birla group in my life. Its presence can be felt in typical day to day activities. Starting from sugar in morning tea or coffee where OxyWhite manufactured by ABG is used as oxidant, formulated for decolorizing syrup or molasses on sugar crystals! Then going to college and seeing huge buildings around having a large possibility that they had used Ultratech cement in their construction. Wearing formals or casuals in college bought from pantaloons or Allen Solly retail outlet. Then, in evening connecting with family or friends using Vodafone-Idea Limited Network. Apart from these, ABG have its presence in electricity that we use (Aditya Birla insulators), articles made up of metals (Hindalco and Birla Copper), tyres (Birla Carbon) and much more.
So, it can easily be seen how big Aditya Birla Group influence my everyday activities. Company has been spread across different domains and has made a huge positive impact on our day to day lives directly or indirectly. ABG CSR programs reach out to 7.5 million people annually and makes a remarkable change in their life.
Challenges are a part and parcel of every person’s life. All of us have faced challenges in our life, big or small, it is how we deal with them that is a true test of our character.
Like every other person, I have also faced various challenges in my life. For me, challenges motivate me to work beyond my nutshell and comfort zone. I took challenges head-on and give it my best to overcome them. Though there are various challenges that I had faced, here I am mentioning only two challenges.
First is when I was in 10th class, one of the most crucial class in term of career. That year I had suffered from severe jaundice due to which I couldn’t able to focus on study. In pre-board exam I got only 63 percent marks. At that time, I got disappointed. But then I took it as a challenge. Only one and half month was remained, and I had to study hard. And I did. I scored 81.2 percent in CBSE board exam.
Second is when I was working with an OEM and I decided to pursue my higher studies. I want to prepare for MBA entrance exam by leaving the job. But I could not because at that time I was associated with one the most important project in the company. Again, I took it as a challenge and decided to prepare with my job. Despite of being long working hours, I used to manage study and prepare for entrance exams. Finally, I scored well in CAT and other exams and got admission in a reputed B-School.
I realized that no matter what the challenge I must take it in my stride and move forward. This according to me is the best way to conquer any challenge in our way and eventually achieve our ambitions. A simple principle that guides me throughout my life is “ If you think you can, you can.”