Aditya Birla Group reaches out to millions globally adding value, purpose and always making it big for its customers. This company with a revenue of US $44.3 billion was founded by Seth Shiv Narayan Birla and Mr. Aditya Birla started the Eastern spinning mills and industries between 1962-65. The Group is a leading player in aluminium, cement manufacturing, viscose staple fiber, carbon black, chemicals, copper, financial services, telecom, branded apparels, fertilisers, viscose staple yarn and insulators. It employs 1,20,000 people and operates in 35 countries creating a huge impact on its customers and the market as a whole.
Like Surf and Cadbury, ABG’s UltraTech Cement is used as a terminology for the category of the product and not just the brand and I can associate with the product because my house is made using UltraTech cement. Vodafone Idea Limited, the biggest telecom network in India, helps me make phone calls and access the internet at affordable prices.
The group has also provided its target customers with a market for formal and western clothing that adds value to our lives. Van Heusen, Allen Solly, Forever 21 are a few brands of ABG which I swear by. Linen Club, being my recent purchase, has had a positive impact on me because of its quality and comfort.
“Indian industry has a key role to play in the prosperity of our country. Its full potential needs to be unleashed if the business of India is to be in business.”
-Mr. Aditya Vikram Birla
Aditya Birla Group is impacting not only the lives of people individually but the economy too by employing a large pool of people and maintaining the quality of their goods and services through all these years since the commencement of their business. This, thus, contributes to an increase in the demand in the society. The group has made a mark not only in India but in other countries through globalisation, too.
Challenges - Stepping stones, not hurdles
Aditya Birla Group’s success can be traced back to the vision of the inspirational leaders Mr. Ghanshyam Das Birla and Mr. Aditya Birla. Pilani saw the commencement of a prospective
business giant in the 19th century by Seth Shiv Narayan Birla who started trading in cotton, establishing the foundation of the Group in India. Nobody could tell if Kumar Mangalam Birla could take over the reins of the business empire at such a young age but he proved himself by making the company a huge success with his hard work.
“Failure is not fatal, failure is inevitable. If you don’t fail, it perhaps means you aren’t taking enough risks.” - Mr. Kumar Mangalam Birla
I accept success and failure as a part of life’s journey. I believe in taking risks and challenging myself. I have failed numerous times but I have never lost hope and was always determined to do better to meet my goals. I failed once when I wanted to promote my brand in rural part of West Bengal. Looking at the changing trend and the increasing number of internet users, I advertised the brand on social media platforms. But what we lacked was a thorough research in the target market. The idea didn’t work well but I learnt a lesson and was determined to do better in the future. I try to understand the problem and and think of all the alternate solutions for it. Though understanding the problems might feel daunting sometimes, but it calls for creativity.
The vision and values of Aditya Birla Group have inspired me to give my cent percent in everything I lay my hands on. Integrity, commitment, passion, seamlessness and speed are the values that give us the wings to fly higher. I strive to set new benchmarks for myself and work towards my ambitions.