SAYING THAT THE BRAND’S JOURNEY IS UNIQUE. AS IT DIFFERENTIATES FROM OTHERS BY OFFERING INNOVATIVE PRODUCTS AND SERVICES. SO IT REACHES OUT TO MILLIONS OF PEOPLE GLOBALLY. THE TAGLINE “BIG IN YOUR LIFE” HOLDS TRUE AS EACH AND EVERY PRODUCTS AND SERVICES ADDS VALUE AND PURPOSE TO THE BUYERS JOURNEY. THE LANDING PAGE OF THE BRAND IS ALSO VERY INTERACTIVE POSSESSING ALL ELEMENTS OF THE CREATIVE WEBSITE CONSISTING OF DIFFERENT SECTIONS GIVING PROPER INSIGHTS ABOUT THE BRAND. THE REACH OF THE BRAND IS SPANNING ACROSS 34 COUNTRIES, ADITYA BIRLA GROUP IS ANCHORED BY A STRONG FORCE OF OVER 120,000 EMPLOYEES, BELONGING TO 42 NATIONALITIES.
“BIG IN YOUR LIFE” – ABG ACTUALLY WORKING ON IT AND SHOWING ITS FOOTPRINTS IN THE FEATURES AND QUALITY OF THE PRODUCTS AND PEOPLE LOVE TO BE ASSOCIATED WITH ADITYA BIRLA GROUP. THOUGH HAVING COMPETITORS, ABG ALWAYS COMES UP WITH THE NEW INNOVATIVE STRATEGIES FOR ITS PRODUCTS AND SERVICES SUCH THAT IT MAKES A DIFFERENCE IN PEOPLE’S LIVES. SOME OF THE EXAMPLES OF THE PRODUCT FEATURES WHICH CARRIES AN IMPACT ARE BEST COATINGS FOR CARS, LONG LASTING TYRES, WIDEST RANGES OF SHAPES AND ALLOYS, VERSATILE, MALLEABLE AND LONG LASTING MATERIALS, RUST RESISTANT AND ENVIRONMENT FRIENDLY HOUSES, DURABLE DOORS AND WINDOWS, LIGHT WEIGHT AND HIGH STRENGTH ELECTRIC TOWERS ANDWINDMILLS, RESIDENTIAL TO INDUSTRIAL PROOFING, GENERATING RENEWABLE ENERGY AND ONE STOP TAILOR MADE FINANCIAL SOLUTIONS. ABG ALSO HAS A FOOTPRINT IN FASHION RETAIL IN INDIA KNOWN TO BE AS A BIGGEST FASHION AND LIFESTYLE PLAYER. IT IS CONSIDERED TO BE THE HOME OF INDIA’S TOP FASHION BRANDS HAVING 100% NATUARAL AND ECO FRIENDLY FABRIC. ABG HAS ACIEVED GREATER HEIGHTS IN OTHER SECTORS AS WELL AS THE BRAND HAS KNOWN TO BE THE WORLD’S BEST CAN RECYCLER AND IT IS WORLD’S 2ND LARGEST TELECOM INDUSTRY. ABG IS INDIA’S LARGEST CEMENT MANUFACTURER, ALONGWITH IT HAS BEST GRADE COPPER WIRES, WIDEST RANGE OF COPPER PROOFINGS, PROTECTION FROM UV AND HAS WIDEST RANGE OF ROOFING SHEETS.
ADITYA BIRLA GROUP IS BIG IN MY LIFE BECAUSE OF THE BRANDS THAT IT OWNS IN INDIA. I BEING A MANAGEMENT STUDENT, GUEST LECTURES AND CORPORATE MEETINGS ARE A PART OF MY ROUTINE, FOR WHICH I REQUIRE FORMALS AND THEREFORE ABG COMES TO MY RESCUE WITH BRANDS LIKE VAN HEUSEN, ALLEN SOLLY, PETER ENGLAND, AND LOUIS PHILIPPE. At that point COMES THE EVERYDAY LECTURES WITH WHICH ARISES THE NEED FOR CASUAL APPAREL, WHICH IS ALSO MET BY ABG VIA BRANDS LIKE PANTALOONS.
I RELATE TO THIS BRAND AND CONSIDER THIS IDEOLOGY IN MY LIFE BECAUSE IF YOU BELIEVE IN SOMETHING AND HAVE FAITH IN YOURSELF, YOU CAN DEFINITELY ACHIEVE IT AS YOU WORK HARDER FOR THAT DREAM AND BE CONSISTENTLY DEDICATED TOWARDS IT.
ADITYA BIRLA GROUP HAS ALWAYS BELIEVED IN THIS AND THEREFORE THEY ARE ABLE TO MAKE A MARK IN THE WORLD. I TOO BELIEVE THE SAME AND HAVE ALSO WORKED ACCORDINGLY IN MY LIFE. IT HELPED IN CERTAIN SITUATIONS IN MY LIFE WHEN THERE WERE HARDSHIPS AND THIS IDEOLOGY HAS HELPED ME REGAIN AND BOOST MY CONFIDENCE IN THOSE SITUATIONS.