Aditya Birla Group is a global conglomerate which operates in 35 countries. The group has wide range of products which has a huge penetration in our lives on day to day basis. Its products have been an essential part of my life since childhood.
One of the very important products is Freshwrapp. It has been an essential part of every household .
Along with keeping the food warm till we ate in the lunch break it has been important for lunch break fights too in childhood.
I still remember how we used to roll it in balls and divide ourselves among teams and then fight. ABG has helped make childhood memories even more beautiful.
I remember when I used to go to school in school bus, we used to pass by a lot of cement shops and ABGs logo appeared as a sun to me back then and it is engraved in my mind since then.To me that logo referred to cement and I didn’t know what it meant. Eventually I came to know about Aditya Birla Group and importance that its products hold in one’s life.
Cement is the most important to build a house, I knew about this at that time too when I was a child but wasn’t aware of the fact that there are so many people out there who are struggling for this basic necessity.
When I grew up, I saw how people were struggling in kuccha houses in my own village. I always wanted to do something for them but didn’t knew where to start from but then I came to know about Pradhan Mantri Awas Yojana Gramin under which government provides allowance of rupees 138000 for building houses to BPL (Below Poverty Line) families. I worked towards this initiative by spreading awareness in my own village and helped them getting it approved by helping them with the documents required and other formalities that were to be taken care of. All this gave me a great sense of satisfaction to help someone get his/her house build. Because this is something that every poor and middle-class family aspire to achieve once they start earning. And the smiles that I saw on their faces, it is rightly said ‘Nothing you wear is more important than your smile’.
So, ABG by contributing to this has brought smiles on millions of faces.
I am also among one of those individuals whose life has lighten up because of Aditya Birla Group specifically because of IDEA.
I am someone who is very attached to her family. When I came to Delhi for studying it was the first time when I was away from my home from my family. At this point IDEA kept me connected with my family in all the situations, no matter where I was, how bad the weather was. It always gave me a sense of security that I have my family just a call away. And not only me but it kept my family assured too.
IDEA has kept me close and connected to my family since the start. And it still continues to be an important part of my life.