ABG and I...Since 1996

What makes your college a memorable place? The newfound independence, new friends, new place, new you, weird college traditions? For me it was all these things and much more thanks to Aditya Birla Group. I remember my first year of college, specifically the first month, I was very excited about my fresher’s party. I wanted to buy a new dress for the party. Everything had to be perfect because it was my first night out in the city and also my first date. I remember visiting so many shops, looking for that perfect dress. Finally, I spotted a dress from outside a store, exactly what I had in my mind, tried it on and immediately knew that that was it. That store was Pantaloons, me for my tomorrow. Fresher’s party to farewell party, an unbelievably amazing journey. All this while various brands of Aditya Birla Group have played a huge impact on my life. Be it Forever 21 for all the various college occasions or the Idea sim for unlimited calling. The feeling of buying the Idea sim owing to free idea to idea calls was so exciting. Truly an idea that changed my life. The moments of talking to that special someone without any need of recharging were exhilarating. To be honest I did not realize then but to think of it now Aditya Birla Group has always been and will always be a big part of my life.