Aditya Birla Group (ABG) is India’s one of the oldest and renowned conglomerate that has been working across a multitude of sectors. Since its inception it has touched lives of many people through its products and services. Our country takes pride in such a Corporate Mammoth, which has not only served the people of this country, but also made a global presence in almost 35 countries.
It is needless to say how the CSR activities of ABG across a gamut of sectors like Health, Education, Infrastructure, etc. have touched lives of millions. ABG companies namely – Grasim, UltraTech and HINDALCO have their Rural Development Cells that mainly work as implementation bodies. It has already served almost 5000 villages through its sheer ideology of giving back to the society. Its contribution in the education sector is transforming lives of many underprivileged children. It has around 56 schools that provide quality education to the children from rural background offering scholarships to the real needy ones. Its KHEL (Knowledge Hub for e-Learning) program aims at fostering and introducing e-learning to schools in locations of Madhya Pradesh, Mumbai, Kanpur and Chhattisgarh. Through this program, it has partnered with IIT Bombay and IIT Kanpur since 2016 to ensure quality service to the students.While the business Juggernaut has continued achieving greater heights, it has made sure its responsibility towards the society.
As far as my experience with ABG is concerned, it has always been there in almost all the moments of my life in some way or the other, of which I shall share a few through this piece of writing. I hail from a city in India which has a rich cultural and historical significance. Yes! It’s Kolkata. Kolkata Metro Rail is one of the projects of UltraTech Cement Ltd. And it is needless to talk about the quantum of footfall it encounters every day. Now that I live in Pune for my Post Graduation, Kolkata Metro used to be my prime means of transport back in the city. I find this forum so appropriate to say that my house back in Kolkata has UltraTech cement in every inch of the walls. So, it is quite evident how the ABG is intertwined with my life through its products.
I also do not want to miss this opportunity to share my experience through this piece of writing that my shopping experience with Pantaloons has been great and it’s still ON! This is because of the variety it offers backed by quality and reasonable pricing. There is a Pantaloons outlet in my locality back in Kolkata, which is probably the largest in my hometown or probably beyond that. This has even increased my frequency of visit to Pantaloons and has strengthened my relationship with it even more.
ABG has been there with me in one of the most important phases of my life. Yes! I am talking about the time when I was going through the phase of selection processes in various B-Schools for pursuing MBA. I used Grasim Blazer to upscale my formal attire, which plays a crucial role in an interview as we all know. I sense a feeling of trust on the brand to cover my formal attire, probably because of the past experiences I have had with its products.
Now that I’m in one of the coveted B-Schools of the country – SCMHRD, Pune by God’s grace, I see this opportunity of sharing such minute and overlooked but noteworthy experiences has just happened to me.
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