As the advertisement mentions, ‘big in your life‘, the same implies for me and my lifestyle. I start my day in a freshly ironed and crisp shirt of Allen Solley, pairing them with my Louis Philippe trousers, I carry my sandwich wrapped in a Hindalco foil and set out to conquer the day. Like much else, every element of my life has some influence of the ABG group. Idea being a brand which is synonymous with trust being one of the earliest entrants in the telecom sector, it has always been a trusted confidant which is used in my family, till this day.
The journey with ABG doesn’t just stop at the consumer side of things, financial funds in lieu with other trustworthy ventures initiated by the Birla group have given rise to great paradigm shifts in the Indian Industry, much in tandem with the west.
ABG group doesn’t just stop here, it’s present even for all the joyous moments in our life as a family ,our car loan (approved by ABFL) and being from a middle class family it becomes a big part of our life and ABG has always been present in these moments be it the little joys in buying a piece of apparel or a big moment of purchasing a new car or in the everyday moments which just aren’t visible to us , our favourite. All in all, ABG brings multiple facets from different industries under one umbrella, making it easier for us to access various arrays of life.