Aditya Birla Group is a company which has played a great role in everyone’s life on a daily basis. It is a conglomerate which deals in a wide range of sectors such as metals, textiles, carbon black, telecom, cement and fashion. I remember buying my first mobile phone in the 9th in school. I chose Idea as the service provider as all my friends at that time were using it because of the mygang plan which was a plan made for students. Idea helped us connect at all times when we wanted to study for exams or plan outings. This enabled me to build lifelong bond with my friends. ABG’s fashion brands have also had a great impact on my life especially Van Heusen and Peter England. These two outlets are present in close proximity to my house. Through its brands, it targets different customer segments without cannibalizing on its brands. I bought my first set of formals from Peter England for my first interview. They gave me the confidence to face this challenge of securing my first job. These are some of the experiences change a person’s life, it makes it better.
I hope ABG enriches more people’s life as it has enriched mine.
