Competitions5 minutes

ABG: Facilitator of happily ever after

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Simpi Kalia
Simpi Kalia

PART A: Why Aditya Birla Group is big in my life?

Aditya Birla group has been an integral part of my life. The group deals with carbon black, chemicals, viscose staple fiber, metals, cement, viscose filament yarn, branded apparel, insulators, financial services, telecom, BPO and it services with more than 120,000 employees spreading out across 35 countries despite being a big conglomerate still it makes me feel like its’ our very own friendly neighborhood store because of Pantaloons. Growing up in Bhubaneswar the only store, we knew to have the best of the best was Pantaloons and there was no competition to it. It would sell in-house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England and People via their individual brand stores or through other multi-brand outlets. Idea and Vodafone merger was ‘What an idea Sirji.’ it became the largest telecom company in terms of not only revenue but also subscribers of which I and my family are a part of. Vodafone’s network connectivity is the best it never fails you be it be remote areas of Odisha where I have some of my relatives or be it be London or Chicago your network runs uninterrupted and there is no change in the flow of emotions when talking to important people of your life. Have you ever recommended anybody to use any other cement other than UltraTech cement, every time I try to tell someone about how beautiful my house turned out to be, it can’t be explained without the honorable mentions of Ultra Tech Cement? The house is completed, now to fill up the wardrobes, My sister and I are a big fan of Van Heusen most of the jackets, shirts, formal tops will have a tag of Van Heusen on it. Whereas my father is like Louie Philippe and Allen Solly fan he has a whole lot of shirts, jackets, suits, ties even when we try to buy a gift for somebody we just close our eyes go straight to Pantaloons and buy him a shirt of one of the above-mentioned brands without any hustle and bustle. In this way, I think Aditya Birla Group helps me and my family to have our own version of happily ever after.

PART B: How I overcame challenges to achieve my ambitions in life so far?

Well to write one of the most challenging things to face takes me back to a very dark place which I had buried deep inside my heart. When I was 12 years old, me my father and my cousin brother were traveling by a car from Banaras to Azamgarh it was nearly midnight we had dinner at a nearby dhaba just one –two hours ago and were not able to go sleep. I was sitting near the driver’s seat, I had cried for it. My father was driving and my brother disgusted by me was sitting at the backseat. Everything was so calm, the wind was getting stronger making a whistling sound, the music was on in the car it was the Old is Gold hits of Kishore Kumar. Suddenly, a truck came out of nowhere and this moment changed our lives. The truck came onto us so fast as if in a movie where somebody was trying to contract to kill us, it came straight at us, rammed into our car with a loud bang. I remember seeing my father and then it goes black. Next, when I open my eyes, our car was overturned, I was in the car hanging from the ceiling, my father was there in the car too but my brother was nowhere to be seen. There was glass everywhere, then something sparked in the car and a fire started. I tried to scream and reach out to my father as he was gaining conscious but still pinned down. We both tried very hard to get out of the car and managed to it in a nick of time before it blew. My father was not able to walk, I was not able to breathe still we tried to look for my brother and found him lying near the railings. Around this time there were some people who tried to help, I could only look at my brother who was just lying there not moving, and ambulance sirens were howling, we were taken to the hospital where my brother was announced brain dead. I became numb and silent for about 6-7 months after the accident I used to go to the hospital day and night just to look at him, talk to only him but he could not respond. I could only imagine how angry he was at the time on me for sitting at the backseat and that will be the last memory of us with him. For almost a year and a half, he was under supervision but then he slipped away from us quietly. I stopped talking or crying for about 5-6 months my parents, friends and relatives tried so very hard to get me to talk to them, they sent me to doctors, therapy but it did not work. Eventually, I started talking but still now smiling or laughing does not come to me naturally as the accident I went through is so vivid that sometimes I think the world will come crashing down anytime now but I learned to be strong no matter what life throws at you.

#ABGLP #ABG WOO ME-SEASON 2 #ABGLP WOO ME COMPETITION #ABGLP WOO ME SEASON-2-XIMB-XAHR #XIMB-XAHR

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ABG: Facilitator of happily ever after