Since independence, Aditya Birla Group have witnessed tremendous growth in numerous
business sectors. With independence, Birla began his industrial empire. It began with
producing Rayon based fabric, starting with importing rayon fiber. The company then
entered cement production in 1985. In the meantime, Birla's industrial interests had led it
into a new area, the production of metals, and specifically aluminum. In 1967, they
started their copper industry. They further expanded their branch with the launch of
Hindustan Times newspaper. Aditya Birla Group’s Mergers and acquisition have been
the key driver of success. With liberalization, a new era of business was witnessed with
Birla Industry expanding its ventures internationally and emerged as India’s largest
cement maker (Laursen & Toubro), larger alumunium producer and third largest mobile
telecom, Idea. The Aditya Birla Group is the world's largest producer of Viscose staple
fibre which is a man-made biodegradable fibre having characterstics similar to cotton.
Aditya Birla Group has a larger number of fashion brand under its umbrella. The group
owns a combination of inhouse brands like Louis Philippe, Allen Solly, Van Heusen,
Peter England and have also acquired rights of American fashion retailer Forever 21.
They had also entered the e-commerce market having a niche target named Abof in 2015.
However, they had to shut the venture down as it was not generating sufficient profits.
Aditya Birla Group also have exceptional presence across the financial services of life
insurance, asset management, housing finance etc.
Aditya Birla Group, not just caters to all the needs of the consumers with top class
products, but also fulfills its responsibility and sensitivity towards the society through its
various CSR initiatives. The welfare driven initiatives focus on health-care, education,
sustainable livelihood programmes and infrastructure. Growth of a company highly relies
on the employees. ABG have been awarded with The Best Employer Award in 2018 for
their consistent effort in developing world-class workplace.
So, it is safe to save that Aditya Birla Group is an all-in-one package, by products great
products and well as being a great company to work for.