Competitions3 minutes

ABG- making life easy

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Indrajeet Deshmukh
Indrajeet Deshmukh

Part A-Why Aditya birla is big in my life?

Aditya birla is one of India’s largest  conglomerates. Founded in 1857, the group is impacting 1,20,000 families directly by providing employment to them. From fashion  to Chemical the group is into 14 diverse sectors.  When a company is into so many sectors you can’t just run away from it. I have been using multiple ABG product  from formal clothes of allen solly to superwrap foil to keep my tiffin food warm, but the biggest contribution has been of Idea cellular network. Coming from a rural area we were thankfull to Idea network that they provided us undisturbed Network while other private player did not gave importance to the rural areas. When I studied in Pune I could rely on ‘Idea’ to stay in touch with my family who were in the remotest place. Today my mom uses a 4g network of Idea, sends me a morning message on whatsapp and also makes a video call. Smile and a sense of relief  on her  face after seeing me is the biggest impact the ABG has on my life. I am one of those many examples  from my town who move to cities for studies and depends on the network the Idea is providing .

Part B-How you overcame challenges to achieve your ambitions in life so far

Life of an ordinary person is always full of challenges. Weather academic or personal,  one or the other keeps on coming. After 12th I somehow choose Engineering without digging deep into other fields. The next  four years turned out to be very different then what I expected. It did not take me long to realize technical field was not for me. I started regretting my descion. But then I thought there’s no point on thinking over it, instead  focus on something else in which I am Interested in. Thankfully engineering offers a lot apart from just studies. I joined various  committees in the college. That was a decision that helped me a lot in deciding where should I approach after my engineering. It helped me realize that I am more of a management person then a technical one. I was not alone who made wrong choices. When you are in 12th may be you are not in a position to decide your future and  have a lot of time to improvise on your mistakes. Eventually I focused on my interest and strengthen them.

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ABG- making life easy