Aditya Birla group of companies which started off its venture with trading cotton in the desserts of Rajasthan is now the leading producer in crucial sectors such as textiles, aluminum, cement and chemicals across the world. The company is a heritage left behind by a Gandhian visionary, Mr. Ghanshyam Birla who had an futuristic inspiring dream for the country ever since the pre-independence period. When globalization and liberalization were words of dismay for others in 1990’s it was this one man’s endeavor which had put Indian business in the global stage in the early 1960’s.By transcending obstacles which came in his way, he became the foremost industrialist of independent India. The company till today never fails in its national duty in impacting the lives of people who are in the weaker sections of the country with some meaningful welfare driven initiatives.
ABG is a company has built its empire gained by the trust of its customers. The company has been an integral part of my life sharing the good memories with me and my family till today and years to come. The energy and joy the Bardra-worli link brings in me whenever I meet up with my friends in Mumbai is a landmark achieved by ultra tech. The house we built with dreams stands high and tall even today a midst the showers and sultry only to see me grow up in these years. The walls of my house welcome me with a smile when I go back for vacations with the same colors and shine it was blessed with by the Birla white putty. The numerous window shopping plans got changed to big shopping bags at the end of the day in pantaloons. Family get together with me posing for photos with an elegant Allen Solly outfit and my cousin who tries his best to come out with a failure pose trying to boost about his e-spirit wardrobe only to get bullied by me at the end are some to the album. The cracking sound of the Hindalco bottle can cap which catches the attention of my whole team rushing to have a sip after a tiring sport make the day complete irrespective of a win or lose. My last minute mismatches with a forever 21 handbag and a Vanheusen top will make the coolest party wear ideas. The peter England formal shirt that I helped him my best friend to select became his most value possession which got him his first job. Touching the lives of billions ABG is not a mere conglomerate rather a brand which generations will cherish.
Being a girl who was confused to decide between ice creams to a grown confidant woman who has a clear career goal I have come a long way. However the journey was never an easy ride. The discouragements and wooing were not a few. Being a girl from a not so rich background the societal pressure to not to educate a girl too much was never a full stop for to me to pursue my dream. Certain sacrifices of reduced TV shows, extravagant parties, limited chats with friends to spend time with my study table and books were worth every penny if I rewind those days. The JEE coaching center was located kilometers away from my home. After the 6:30 school time rushing back home, sometimes freshen up sometimes not grabbing what so ever is there to eat and returning back at 11pm to have dinner to further sit and do homework became a pleasure rather than a burden. The perseverance to achieve my goals and the expectations of my parents to make them proud were the things which kept awake during these preparations in addition to the midnight coffee which my mom offered. NIT-Trichy Electrical and electronics degree is a tag which I will cherish for a life time. Setting higher dreams and to work toward it tirelessly is what I believe which has brought me to a place where I am right now.
#ABGLPWooMe#ABGForLife#TheBrandWhichMattered
