ABG: The Brand With an Impact – Siddhant Daga, MDI Gurgaon

How Aditya Birla Group has made an impact in our society?

Operating in 34 countries with more than 120,000 employees worldwide Aditya Birla Group as a conglomerate is so huge that it is sure fact that it has affected life of every individual in this world. It’s product ranging from apparels to cement, from metals to telecom, from chemicals to financial service it is present everywhere we see in the industry and with a revenue of over US$44.3 billion it is surely contributing to Indian economy in a positive way.

ABG is having its most wide presence in the fashion industry through which it has cater to the demands in every aspect of all the genders present. It has successfully fulfilled my demand of any type of clothes I require, through Louis Philippe, Allen Solly and Van Heusen it has catered the demand of formal shirts, suits and trousers, through Ralph Lauren, Hackett it has been providing quality casual clothes. With Ted baker it is successfully catering the need of handbags for women and with Pantaloons it is successfully running a multi brand fashion retail chain all over the world.

Through Vodafone Idea Limited which is largest telecom company in India in terms of both revenues and subscribers with subscriber list of 394.8 million (including me which has been the only SIM I have used till now). It is also providing services like Mobile payments, enterprise offerings and entertainment, accessible via both digital channels as well as on-ground touch points, centers across the country which has made my life very easy and with Ultratech cements which is now the largest cement company in India it is now rooted in the walls of many houses (including mine) across India and is acting as a base for many families in the country.

ABG has also taken various initiatives to protect the environment and adopted new processes in an attempt to minimize pollution and waste generation like hydrogen fuel for telecom towers, Energy conservation and water conservation and management at Grasim industries.

Therefore, with firm conviction I can say that ABG through its products has impacted many lives including mine in a big way and is continuously doing so and with its environment initiatives it is taking a step in making the world a better place to live in for the generations to come thus, doing a greater good to the society.