-Abhisek Chopra, IIM Udaipur
My relationship with Aditya Birla Group started back in 2005, when I was a schoolkid and my parents got me admitted to Aditya Birla Vani Bharati School. I spent 2 years in the school, and had my father not got a transfer, I would have loved to spend my entire school life in the prestigious institution. The trust and relation only got stronger. Nobody has forgotten the iconic “Honey Bunny” Idea commercial. Almost every kid of this generation, has at some point of time, used the tune as his/her caller ringtone. Even when I’m typing this article, I can’t help but notice I’m wearing a Peter England Shirt and Trousers.
The role of Aditya Birla Group in an Indian’s life is so immense that we often fail to acknowledge their importance in our life. How can we, they have extended their services in all sectors of the Indian market, be it Textile or Telecommunication or Agribusiness or Garments. They have also helped in generating employment and have cemented their position as a conglomerate in the Indian markets. Not just Indian markets, this esteemed group of companies is operating in 32 other countries of the world over 5 continents, notably USA, Canada, UK, France, Germany, Japan. It is not an exaggeration to say that our daily lives are very dependent on the Aditya Birla Group. I cannot imagine a day where I am not using an Aditya Birla Group product or service.
