Aditya Birla Group is one of India’s largest and one of the most prestigious conglomerates having varied businesses. Whichever part of India you live in, whatever you do, and no matter what your age is – you must have either used, heard or seen someone use an ABG brand or product in your life – and chances are you were wowed!
This ubiquity of the brand – along with its timelessness – is what makes ABG one of the proudest, largest and a flagbearer of Indian talent and reach around the world.
ABG has been at the center of many core products that I used as a kid – and was ignorat of using them! My first cell phone operator was Idea – and that was my interface with the most important resource in my life – the people I knew. I didn’t know how big Idea was back then – and even now as Vodafone – Idea are the largest telecom operators by customer base in a nation of 1.3 billion people – which by itself is no small feat.
Apart from my touchpoint with Idea and the cellular world – I was also a regular at Pantaloon’s: the retail brand of ABG – and the way the merchandising was done at each store – and how fun the brands were at display. I remember wearing many fun brands from Pantaloon’s and being proud at how good they looked both on me and my family and friends.
Apart from having just consumer facing brands and products, ABG also has within its ambit a variety of enterprise products and brands like Ultratech – which is literally the cement that builds India’s infrastructure – to Birla Carbon which makes the tyres safer, to making office wear look chic and classy by Grasim – ABG touches lives everywhere and in different ways.
ABG has helped me in many ways to overcome the unique challenges that I face as a child – the first connection that I had was from Idea – and that helped me study, connect to the internet when I didn’t have the proper connection at home, talk to my friends with great student friendly offers at the time – and gave me a seamless experience. The same still continues to be a part of my life with the Vodafone – Idea network, a relation which I intent to continue!