Round 1
Part A
Aditya Birla Group is one of the largest conglomerates in India and it is rightly said that one must have at least once in his life used some product/service of this mammoth group. It caters to a plethora of sectors and has survived the test of time. During the course of my life till now, I have come across a lot of companies/brands under this group and have also used or bought some of the products produced by them. One very definite product I recollect is of Freshwrapp and Freshpakk by Hindalco. During my schooling these products played a huge role in assuring that my food always remained fresh and intact. I can remember frame by frame, my mother wrapping those sandwiches using Freshwrapp. Who doesn’t get feel happy eating good fresh food!
The retail side of Aditya Birla Group which includes the likes of Van Heusen, Peter England, Allen Solly, Pantaloons, Louis Philippe etc, though most of them are either acquired by ABG or licensed to them have played an important role in every youngster’s life. Mostly everyone’s first formal wear including mine was bought from a brand under ABG and it goes without saying that your very first formal clothing which you wear for a presentation/meeting is always special to you.
I think communication is the key to any civilization and Idea has always kept people connected. After the merger with Vodafone, I can safely say I am using the services of ABG in my day-to-day life for communication. Staying in Mumbai and not boasting of the Bandra-Worli Sea Link is like Paris covering Eiffel Tower from the world. Thousands of people use the sea-link of a daily basis and even use it quite frequently. UltraTech Cement another ABG company has supplied raw materials to build this fabulous bridge. To conclude, ABG has contributed greatly to my life right from childhood to my adulthood and its presence has been massive