Part A
Aditya Birla Group has been a big part of my life without me even realizing it. Freshwrapp has played a vital role in my life since childhood. My lunch box for my school has been packed using Freshwrapp. Most of the clothes that I wear has been bought from Pantloons, and its other clothing brands.
The foundation of the Birla Group of Companies was laid by Seth Shiv Narayan Birla in 1857. The first company ABG started during 1947 was Grasim. Since then, it has been doing all the credible work for the country. Their presence is evident in the daily life of a large segment of the Indian populace. Their role in the ever-changing scenery of Indian cities is not prominent but ever-present through Ultratech cement. As the populace become more connected the role of mobile phones take centre stage but in the absence of telecom connectivity provided by players like Vodafone-Idea are only dead weights towards economic progress. They have played a key role in expanding consumer choice by bringing foreign brands like Allen Solly and Peter England to the masses. Clothing brands I rely on for my daily wear.
In short, the Aditya Birla group has taken India on its shoulders and helped it reach new heights. Its success in the clothing industry is not only a positive for the firm but the Indian masses. They represent the drive of the masses and showcase how an MBA candidate like me can make a mark in any field they take on.