Aditya Birla group an Indian multinational conglomerate founded in 1857 by Seth Shiv Narayan
Birla which operates in more than 35 countries . ABGP is active in 14 industry sectors & has achieved
global and national leadership in several business. The very big reason why it’s big in my life as it
caters to different sectors and is beneficial to me in different ways . Aditya Birla fashion limited is the
most favorite amongst all . It looks after my affordable shopping -Pantaloons my work outfits -Van
Heusen & Allen Solly. It makes my Dad and brother ready & confident for meetings through Louie
Philippe and Peter England . It makes me get over the long distance relationship with my family as I
stay in hostel through seamless network service through Vodafone idea merged entity . Aditya Birla
makes my life secure through its life insurance & wealth Max plan . It helps in building my home ,
office ,the restaurants i visit and the hotels i stay making them strong and last long through
Ultratech cement . It protects the environment ( Birla Carbon ) & makes driving safe & travelling easy
by strong Birla tyres .Also the company is committed towards the environment through Aditya Birla
Chemicals which uses hydrogen as a fuel to power idea telecom towers and water conservation at
their plants through water mapping , sewage treatment & rain water harvesting . Aditya birla also
sorts my financial stress by providing housing finance , project finance & wealth management
options specially Mutual funds . Lastly it helps me transfer money,make payments & recharge easily
through BHIM app . All in all life cannot be this easy without ABGP from fashion to finance , from
tyres to cement and also it’s contribution towards the environment which makes living better . The
ultimate aim of my life is to bring positive change in people’s life and as the brand has multi touch
points aspect & it becomes a reality if i get the opportunity to become a part of such conglomerate .