ABG's Forever 21

Forever 21 is a leading brand under Aditya Birla Group. ABG works to touch the life of individuals from different walks of life. Forever 21 in particular has been able to touch the youth in terms of the style and personality the carry which is becoming of leading importance in todays world. The category of clothing which the brand carries is unique and was one of the fist exlusive brands to be known for the youth, and has also positioned itself in terms of youth orientation. From the time I understood style, the outlet i looked for was forever 21. Pantaloons another clothing chain outlet owned by ABG, carries different brands and cater to different section of style oriented individual. Forever 21 is highly concentric towards youth. It also brings in a western touch by being in pace with international trends, and this is what i was looking for as a young teen. To make its reach more intensive, clothing at forever 21 is highly affordable unlike brands like Mango, etc. Affordability is a major criteria for youth and this brand even catered to that.