There is a famous quote stating “God is everywhere”. This quote is applicable to Aditya Birla group (ABG). The company was founded in 1857 by Seth Shiv Narayanan Birla, and today it stands as a Indian multinational conglomerate headquartered in Mumbai which operates in 35 countries with more than 120,000 employees worldwide. In the developed modern world, where every little need is being satisfied, if observed closely is satisfied by ABG.
Lymann have a connotation that Aditya Birla Group is just about cements. They will experience a jaw-dropping moment when they do their research. ABG has expanded its business in all sectors which is in high demand throughout the year, namely, textile industry, construction of transportation facilities, telecom industry, finance, agriculture, fashion and retail etc. Taking a closer look, it is astonishing to find that every product that we come across in our daily lives has an association with ABG. This has deeply impacted and inspired me. Starting from the most commonly known ABG product, Ultratech Cements has an high usage all over the world. They have varied products other than cements like Ultratech Concrete, Ultartech Tilefixo, Ultratech Microkrete, Ultratech Powergrout, etc etc. They have a good rapport with various clients from around Indian Ocean, Europe, Middle east, Africa. ABG is inspirational as they have kept their brand value in the market stable and their consumers’ demand satisfied.
Similarly, Hindalco is an ABG company that manufacturers Aluminium and copper. Hindalco brands are Freshwrapp (aluminium foil manufacturer), Hindalco Everlast, aluminium roofing and structurals, Eternia, aluminium windows, etc. Also, Hindalco manufacturers fertilizers and this way the Birla group has touched the agriculture field too. Birla carbon is a company that manufacturers black carbon which is used in tires and mechanical rubber goods to make it long lasting. Telecom industry includes Vodafone Idea, one of the leading networks in India with high connectivity and superfast internet speed. It has never failed to connect its customers even in low connectivity area. ABG owns a large fashion and retail industry. In the rapidly and dramatically changing fashion world, the industry is quick on its feet to grab the changes and keep consumers upto date in terms of fashion. Along with this, ABG also has joint ventures with various high tech brands in the global market to expose their consumers to the innovations beyond national boundaries. A few brands are Allen Solly, Pantaloons, Forever 21, Liva, Peter England, Ralph Lauren, Van Heusen, and so on.
This article sums up the brands and products of ABG implicating the fact that ABG is in constant run to keep themselves in the market. The different market strategies used by them with limited advertisements (with their logo) and yet with high demand is simply mind blowing. ABG is Big in my life since they inspire me with their quality brands and persistent need to satisfy consumer needs. Despite of its market and day and night work, the company has not sacrificed its values. They closely monitor their sustainability. Aditya Birla has won the Golden peacock award for sustainability.