Supplying the needs
Maslow’s hierarchy of needs, a theory in psychology proposed by Abraham Maslow in his 1943 paper, used the terms "physiological", "safety", "belonging and love", "social needs" or "esteem", and "self-actualization" to describe the pattern through which human motivations generally move. The basic needs of human are food, shelter and clothing. All the three sections have been skill fully covered by Aditya Birla Group. Starting from food retail industry, future group has efficiently brought Big Apple, Nilgiris, Sangam Direct and, more recently, Heritage Foods Ltd under the its umbrella. Also ADG has collaborated with Medlife which offers Cashless medicine Delivery for its customers. Aditya Birla Memorial Hospital (ABMH) is a multi-speciality medical centre at Pimpri. Considering shelter as the basic need, UltraTech Cement acts as the binding force to build the homes of people. Also ADG is in housing finance has helped individuals to build their home of their dreams. Clothing, which has been a prime requirement for every generation, is also aided by ABG group. Pantaloons, which acts as a shelter to all the smaller brands under ADG has been the reason to smile for the people all around. Along with that brands like Allen Solly has clothed men and women alike for the professional world. The wings of ABG has spread across the globe. ABG’s seamless integration techniques and consistent actions across a wide range of areas make the boundaries seem irrelevant.
How I Overcame the biggest struggle in my life
My father expired just 2 months before my board exams and everything seemed to be at a standstill. My brother was in his final year of MBBS and we had no shelter of our own other than the rented home. At that moment I had a do or die situation, either breakdown or just buckle up and live to fulfill the dreams of my parents. I took inspiration from my brother and studied hard as if there was no tomorrow. Finally I was able to secure 92 percent(Science section) and was able to get direct admission in Class 11. Apart from academics, I supported my mother on the emotional side. Yet again my brother had played a big role in it, the bond between us became stronger. We slowly started planning for a home of our own. I worked on designing along with my brother along with the preparation for entrance exams. After class 12th I had to drop a year due to certain priorities related to family and I willingly took it. After a year, I joined my engineering, and hence as a team we faced the rigorous and difficult period. This period was a huge stone to carry both emotionally and financially but with consistent inspiration and push from my mother and brother I was able to put my best foot forward. Those days I kept promising myself that I would draw a smile on my mother's face and till today i ensure that the smile is consistent.
