Birla is nothing less than a household name for the Indian populace. Aditya Birla group as a legacy is very much a part of our aspirations, ideals and the cultural makeup of India for over a century. So it is a very loaded question to ponder upon when you have to condense a century's worth of history of a rightfully classified corporate apex player in few words. I can just speak to my own experiency with this brand house.
At the onset, I am really ignorant about brands. Picking my most convenient pick of product in any given store on any given day, I usually live my days blissfully ignorant of labels and choices. So when I got down to looking at Aditya Birla Group as a brand rather than as a legacy it was very clear how big a part ABG plays in our lives.
From being engrained in the structure of our homes with Ultratech Cement to forming the fabric of our apparel appetites with Louis Philippe, Allen Solly, Van Heusen, Peter England and People Aditya Birla Group is truly an indispensable part of our being. And with the subsidiaries such as Planet Fashion, Forever 21 and Pantaloons, ABG is present everywhere and available for everyone. The Aditya Birla Group has also been bridging physical boundaries and driving connectivity through Idea Cellular. These aforementioned establishments are just a few of the many brands that come under the Aditya Birla Group umbrella and this fact alone goes to show the true fundamental interconnectedness of Aditya Birla Group with our day-to-day lives. ABG truly is one of the flag-bearers of India's march towards progress and it is a treat to be an audience and witness to this journey. Aditya Birla Group truly embodies its values of passion, commitment, integrity, seamless, speed.
My journey has been very secure and cushioned where I couldn't really say that I faced any significant hurdles in life but I have had my own crossroads and challenges. From taking a leap of faith with leaving my job and joining a PGDM course at Goa Institute of Management, to balancing my passion of writing with my academic commitments, it sure has been a rollercoaster ride. This upheavel was slightly helped with the serene and warm atmosphere of my college and the ragtag band of my friends.
It may be a helter-skelter journey but it sure was a ride to remember! I surely do look forward to what the future holds.
#ABGLP #ABGLP WOO ME COMPETITION #ABGLP WOOME- GIM
