Competitions4 minutes

ADITYA BIRLA GROUP – “A COMPADRE FOR LIFE” - SIBM PUNE

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Sourabh Bhat
Sourabh Bhat

 

All of us go about our life savouring the bitter and sweet things alike. Bitter things usually give us a learning experience, teaching us how we should do things in a better way. Purchasing services and products too encompass the bittersweet sphere of life. Some companies offer such amazing experience that we get hooked to their offerings whereas some companies do the exact opposite and make us regret ever having dealt with them.

Adity Birla Group is one such enterprise that I cherish having interacted with. It is a huge multinational conglomerate that greatly focuses on customer satisfaction. As long as my memory serves ADITYA BIRLA GROUP has been an integral part of our familial purchases. I remember my father dissuading me from buying any other brands, so much so that he used to buy clothes for me himself from the ADITYA BIRLA GROUP store. Such was the brand loyalty hat had ingrained in his mind. But not without proper justification. ADITYA BIRLA GROUP provided my father with such an amazing experience that buying from any other brand was like going against his inherent values.

ADITYA BIRLA GROUP has been my go-to apparel store for as long as I can remember. The amazing apparel selection, the focus on details, unique designs have been some major reasons for my loyalty to ADITYA BIRLA GROUP. Moreover, ADITYA BIRLA GROUP know what most Indians want and that is Value for money. ADITYA BIRLA GROUP provides one of the most bang for buck offering in the apparel sphere. From amazing formal wear by Louise Phillipe to glitzy party wear by Forever 21, ADITYA BIRLA GROUP has it all. ADITYA BIRLA GROUP has one of the most diverse apparel ranges roping in some great brands like Allen Solly, Van Heusen, Peter England.

ADITYA BIRLA GROUP being the conglomerate it is has also forayed into the telecom sector. I have been a loyal Idea user for quite some time. The eye catching “What an Idea!! Sirji!!” advertisement is still fresh among the Indian minds and the phrase has become quite a common occurrence. The brand ingenuity, customer centricity, and value for money make ADITYA BIRLA GROUP an unbeatable entity that has no rival.

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Mathematics is a subject that sends shiver down student’s spines. It is usually detested and students would better jump from the first floor than dawdle in the quagmire that maths is.

I used to be the same kid who was genuinely terrified of Maths. The mere sight of the hefty RD Sharma books used to make me nauseous. Even after forcibly being sent to coaching classes for Maths, nothing worthwhile came out of it. My parents were disheartened!! Their kid was not going to be an Engineer? What a shame jibed the omniscient relatives. My father being a mechanical engineer himself was an even greater cause of embarrassment for me.

In 9th standard I badly flunked the maths subject scoring an abysmal 15 marks out of 100. During the parent teacher meet, when the teacher described my handicap to my father, I could see the disappointment on his face. That was the moment I realized I had to conquer this beast no matter what. I had to make my parents proud! I started going through the fundamentals. If the base is not strong, the building cannot stand, that was my core understanding. Seeing my renewed vigour my father actively got involved in my path to mathematical nirvana. Dedicating his after-office hours to my journey, he boosted my capabilities.

Even though the journey was full of blood and sweat, it was all worth it as I scored a complete 10 Grade Point in my 10th standard. The feeling of pride on my father’s face was the time when I realized I had finally made it.

 

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ADITYA BIRLA GROUP – “A COMPADRE FOR LIFE” - SIBM PUNE