Aditya Birla Group was founded by Seth Shiv Narayan Birla in 1857. Since then it has grown manifolds and has become India's third largest group with a revenue of 44 billion dollars. It has presence all over the world with interest in various industries ranging from cement, aluminium, copper to textile, fashion, telecom and financial services. Its presence is so large in one’s life that we can’t even imagine. It’s the hunger for innovation that has kept the conglomerate alive. The group has always acted as a motivator for me to innovate and do something different in life. The various brands under its kitty correctly stress on the importance of diversification and shows how dynamic leadership can create wonders. The group’s various fashion brands like Allen Solly, Peter England and Van Heusen have helped me in expressing myself and making my own identity. The brand Peter England has played a very important role in my life as it has motivated me throughout its journey from being a British Era uniform brand to being in the list of the top five brands for seven consecutive years. This helped me in learning the importance of persistent, consumer centric approach and changing with time. It’s only because of these reasons that this brand has survived over the years, whereas other brands which started at the same time are nowhere to be seen. It’s the hard work the employees belonging to the brand has put in and the able leadership of Mr. Birla that has helped the brand to be what it is today.
Life challenge and learning from it?
Throughout my life I have always tried to do hard work and overcome challenges that I have faced in my life. One of the major challenges that I faced in my life was back in 2013 when I was giving my Class 10th exams and just five days before the exam I was admitted to the hospital as I was suffering from high fever. This acted as a hindrance in my studies, but I didn’t lose hope and asked my parents to bring my books to the hospital and I did most of the revision in the hospital. Ultimately, I was discharged just one day before the maths exam, but still I scored full marks in the exam. I believe I was able to achieve this feat only because of the hard work that I have put in consistently for the year and not at the end. This problem taught me the importance of consistency and compassion and how one can achieve anything if he/she has the determination and will power to do so similar to Aditya Birla Group, which has become one of the biggest conglomerate in India only because of the consistent hard work, determination and able leadership of all the human resource those are working or have worked for the group over the years. It’s only because of them that the group has reached to such heights and have achieved so many feats over the years overcoming all the challenges that came their way.