Aditya Birla Group: A name known by all... - Sachi Ahuja, NMIMS Mumbai

Aditya Birla Group is a name which resembles the evolution of a global nation. The company’s visionary leaders have always looked for a better and greater tomorrow. They have stood strong on their inspiring vision and mission statements and have had a presence of 150 irreplaceable years.

If we want to define the above statement, we first need to understand what big really means? For a child, big might be attaining toys, bicycles or materialistic gadgets. On the other hand, a teenager might be hoping to get a certain amount of marks in his/her examination to get into the desired college or university. For a thirty’s person big might be loving and making money and a comfortable life for his/her family. At the same time, a fifty’s person might be running behind promotions to get that last big jump before retirement. But what is everyone running behind, what are they achieving, what is the big motive of this race? No one just Aditya Birla Group realized in the most microscopic way how to become a BIG NAME in each and everyone’s life. Let’s travel the road together to see the BIGGER picture.

Firstly, I’ve been associated with it for a long time now in some or the other way. The prime reason for it being the umpteen number of brands they offer which cater not only to people from different economic backgrounds but also for all types of needs. In this context, it would be appropriate to mention the tremendous amount of help that ABFRL  is providing through their fine formal apparels as I pursue my masters at one of the finest trade B-schools. As I live in Mumbai, the Bandra-Worli-Sea Link is a beautiful sight. There we notice the humongous rods and construction been done, I often wonder who the creator is when we learn it’s the UltraTech Cement Limited. People are busy putting up social-media posts or the beautiful creation done by our country’s leading group. Sitting inside the Mumbai-locals I learn how a large share of copper requirements of Indian Railways is fulfilled by Birla Copper. As we get down at Oberoi Mall, a premium mall where we see segments of brands with extraordinary designs and attractive offers. Not just these, they have polite customer service for everyone in their store. These brands have a touch of suaveness and we can see that people are happy with their shopping. We are now ready to make the payments through our mobile-phone which has an extravagant glass cover, highly durable and a Vodafone connection which follows us everywhere.