When it comes to Indian conglomerates, the name that holds prominence in our minds is Aditya Birla Group. Perhaps there is no place in our daily lives where this Fortune 500 company has not ventured into. But to me, ABG is much more than just a brand. It is like the go to place for me. Be it Pantaloons or More, or their highly coveted garment brands like Louis Philippe, Van Heusen, Peter England whenever I had found myself perplexed with choices I always sought refuge to one of these brands. I still remember, the very first time I bought my formal blazer from Louis Philippe. It was not any high profile business outing of any sort but still held a great meaning for me. More than anything else, that piece of suit instilled a much needed confidence in me which I later found extremely useful in corporate life. The corporate life was the very first occasion, when I left my home and since then I have been living outside for four years. In these years I have been to many states across the country and being a bachelor, my life more or less revolved around Pantaloons or More, be it for day to day necessities or any special occasion. There has hardly been a place where I could not find one of these stores. Then comes another feather in the cap of ABG called Idea. It came int the picture with a bang. It was perhaps the most commonly used telecom service a college goer was using back in the days.
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