Being a 90s kid, I have grown up watching Ultratech Cement advertisement on television. “As a child, I used to love building structures. But my brother would destroy everything that I built. Today, I am an engineer. Now my structures fear nothing.” The protagonist would say. Ultratech Cement, the engineer’s choice. I still remember these lines and how strongly are they associated with my childhood.
As the time approached for me to choose a career path, I decided to pursue engineering. One name that I can still remember apart from JEE and IITs is BITS from the school days while preparing for engineering entrance exams.
During engineering years and after graduating, I have really associated myself with People and Pantaloons, Aditya Birla Fashion and Retail’s fashion brands and stores. These brands offer a wide variety of good quality apparels at reasonable prices.
Aditya Birla Group has been an important part at every stage of my life. Aditya Birla Group, in its true sense, signifies integrity, quality, performance, perfection and character. The Aditya Birla Group logo is also very relatable. The bright colourful sun signifies the solid foundation on which the group is established. The sunbeams denote the vibrant internal and external movement of energy. This also resonates with the attitude with which Aditya Birla Group works. They are always working along the time and the needs with respect to technology. Aditya Birla Online Fashion (ABOF) would be a suitable example to quote here.
Aditya Birla Group has touched my life, like many and the way it dominates no less than 14 industries actively is something to learn from.