Competitions3 minutes

Aditya Birla Group - a stalwart of the industry!

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Shivani Phadke
Shivani Phadke

I write the story of a 48-year-old Usha on how Aditya Birla Group has played a BIG role in her life!

“I was a small town girl when I got married and shifted to Mumbai. Mumbai, the city of dreams! Now 25 years later when I think of the life I have lived, it has been an exciting roller coaster ride! Be it managing our jobs, raising kids, celebrating moments, Aditya Birla Group has always been silently present in our lives throughout!

A mother is the most satisfied when she knows that her family is well fed. I have always used Freshwrapp and been assured that the meals packed by me are warm till consumed! Then be it school tiffins, office lunch boxes, while going on picnics with friends or traveling to visit the grandparents!

As the kids grew up and consumerism increased all around, it would always worry me that buying clothes for the children would be heavy on our pockets. Still, we decided to visit a Pantaloons store after my daughter threw a tantrum that she wouldn’t shop from anywhere else! Though angry I was, I was glad we went, and there has been no going back! With so many affordable brands to choose from under one roof, the shopping experience has become a breeze!

A friend of my husband educated us about Mutual Funds soon after our wedding and made us realize the value of compounding. Taking in his advice and after doing our research, one our first wedding anniversary, we invested in Aditya Birla Sun Life Equity Hybrid '95 Fund and have been reaping its benefits since! When our kids were born, we thought, what better gift could we give them than securing their future and invested in Aditya Birla Sun Life Equity Fund.

When my daughters got their first jobs, their go-to brand was Allen Solly and Van Heusen without a doubt! With comfortable formal wear options in the affordable range, my daughters are now exploring what suits them best, while aspiring to buy from brands like Ted Baker and Ralph Lauren someday.

In this city of dreams, we as a family achieved the dream of our own house recently, and the first choice without a doubt was Ultratech Cement! Being an architect, my daughter was insistent that the builder installs Eternia windows for their beautiful design, strength, and durability.

Going on long drives is something that my family has always enjoyed. But it’s not always possible to go out of the city. Along with decreasing the commute time and traffic, the Bandra-Worli Sea Link has become our get-away for midnight drives and spending quality time with the family! The Sea Link is a standing testimony of the Aditya Birla Group!

The Aditya Birla Group plays a BIG part in my life, as well as of many others! Did I mention, the Vodafone Idea network keeps me constantly connected with my loved ones!”

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Aditya Birla Group - a stalwart of the industry!