We as humans don’t understand or realize how different brands that once were just a desire or a requirement turn into a necessity. They become a part of your life.
To make sure I eat hot lunch every day in recess at the school, mom always wrapped those chapati rolls or aloo parathas in the 'foil'. This is how the foil or should I call it as 'freshwrapp' became a part of my life. These brands are now a part of so many memories. ‘Idea’, being my first cell phone service provider to that purple ‘Van Heusen’ shirt I wore at the school farewell, that ‘Louis Phillipe’ shirt and shoes I wore at my brother’s wedding to that ‘Ted Baker’ tote I gifted my girlfriend on her birthday or that ‘forever 21’ jacket I wore on my first solo mountain trip. These brands are a part of me, my memories, my festivals, and my people. My memories don’t exist without them and without my memories, my existence ceases to exist.
Yes! I am talking about Aditya Birla Group which was established in 1857 and became a part of our lives forever. From US to Africa, it covers every possible economy. but It’s not just about their brands. As Mr. Kumar Mangalam Birla says - “Great businesses are never built on the quicksands of opportunism. I reiterate that, if living by our values means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for”. Aditya Birla Group is outstanding for its empathy towards its customers as well as towards society. They have been effectively involved in the CSR exercises working with organizations like WHO, Bill and Melinda Gates foundation concentrating on Education, healthcare, sustainable livelihood programs, Infrastructure development, working on model villages with a goal of contributing and making a difference in the society. Aditya Birla Group stands for its values. and these values motivated me to live my life for others. It helped me understand what we stand for as humans, as companies, as corporates. It taught me to value each smile, making our happiness about other's happiness.
Aditya Birla Group is an inspiration to all the new entrepreneurs who want to make big globally but with their values and heart intact. ABG is blessed with passionate people who know their commitments not just inside the office but outside the office also. I am proud and blessed to be a part of this wonderful family and I promise to keep working with all my commitment, compassion and integrity.