Aditya Birla Group is a company which has achieved global and national leadership in several businesses. Active in 14 industries, it is highly unlikely that one has not used one of their products or experienced one of their services.
Their presence is evident in the daily life of a large segment of the Indian populace. Their role in the ever-changing scenery of Indian cities is not prominent but ever-present through Ultratech cement. As the populace become more connected the role of mobile phones take centre stage but in the absence of telecom connectivity provided by players like Vodafone-Idea are only dead weights towards economic progress. There is a huge chance that the Pepsi can I buy from the college canteen was processed by a Hindalco plant or would soon be recycled by them.
For me Aditya Birla Group is essential because of its wide range of clothing brands. I feel that clothes are a part of your personality and a window to showcase and express what you are and your beliefs to the world. I have always been very conscious of the clothes I wear and the brands I associate myself with. Madura Fashion & Lifestyle is one of the strongest developing clothing brand corporations throughout the Indian subcontinent. Not only in India, but ABG has also taken over the global market by acquiring some major brands. From female centric brands like Forever 21 and Ted Baker London, to the formal clothing line with brands like Van Heusen, Allen Solly, Peter England and Louis Philippe. Also, from lower end, affordable brands like People, Liva and Planet Fashion, to iconic luxury brands like Ralph Lauren. And lastly, the most widespread, customer-loved brand in India, Pantaloons, Aditya Birla Group has every market segment covered, based on gender, income, occasion and what not! And they are thriving in every layer of the Indian market.
‘Mammoth’ is the one word which comes to my mind when I think of ABG. They have taken India on its shoulders and helped it reach new heights. All the brands are making a huge impact in each of its industry as well as making sustainable choices for a better future. They represent the drive of the masses and showcase how an MBA candidate like me can make a mark in any field they take on.