The world around us has increasingly become consumer centric and no longer do we buy
products because we need them. There is a plethora of products, with a palate of colours
we never knew existed and experimentation happening every day, manipulating our minds
to feel that during all days of our lives we need a little more or do a little better than we
already are. One such area is fashion, where less is not more and there is no outer limit to
our desires to have all that is new in the market.
Aditya Birla Group, that began in 1857 and now is an Indian Multinational Conglomerate that
operates in about 35 countries. It is one of the few Indian Conglomerates that continues to
have a widespread presence worldwide and make us proud. The Group has ensured that the
Indian consumers too, have access to the latest fashion trends around the world. There is
always something for everybody. If you need formals, you know you can trust Van Huesen,
Peter England and Louis Phillipe, and if you just want to bask during a sunny day, you could
go to Allen Solly and People. And if you are too lazy to visit multiple stores, Pantaloons and
Planet Fashion have all that you need or don’t need.
Back in 2015, when I joined Delhi University for my undergraduate course; when the days
were sunnier and the air fresh(er) as I had found the coveted freedom, I had a struggle
keeping up with the ‘sass’ that the women around me carried. It was an all-women’s college
and I had found my fashion inspiration in every second woman that passed by. I did my
research and started finding points of similarity among all of them. All of them belonged to
Tier-1 cities and waited for the sales at Forever 21 to maintain the fashion quotient that
they carried every day. I had never visited the store till then, but later, when I did visit, there
was none stopping me. My wardrobe is filled with Forever 21 apparels, accessories and
what not.
Aditya Birla Group has given me my fashion statement. It is omnipresent in all our lives in
numerous ways that are yet to be recounted. Thank you AB Group for making our lives easier!