The strength of brand loyalty begins with how your product makes people feel.
“Jay Samit”
Let us start with where I belong. I hail from the city of Bhubaneswar, where we just landed our first KFC in 2014. The year 2014 also brought me the season full of stress concerning the final exam and getting placed into a corporate job. Coming to the job part, I remember the first time I bought a branded formal shirt right after college for interviews. That was the time when we had few local retail markets and Big Bazaar, Pantaloons as high-end malls. I visited pantaloons since it had a wide range of Clothing and Fashion brands. “Peter England,” an English brand name gave me a massive inclination for taking it as my first branded shirt. From there, I realised the importance of slim fit and regular fit. I reached out to the same store when I joined my first company. The brand Peter England has always given me proper quality formals, which boosts my confidence and inner strength. Also, I have always trusted the products of excellent quality, along with reasonable price tags.
Moreover, I would rate it for being inclusive of all sizes tending it to be a household brand for all over India right from a busy, crowded metro city to a city where you still get a place to drive around in trees surrounding you on both sides. I was impressed with their marketing strategies like Buy 2 get 1 Free and Buy 3 Get 3 Free, which attracted me to buy more clothes with a pocket-friendly price. They maintain a good relationship with their customers by wishing them on their Birthday and giving them exclusive birthday discounts as gifts. Since then, PE has been a part of me for five years, and I believe years will increase going forward.
Thank you, Peter England, for being the brand I can trust.
We all have challenges. We have to face them, embrace them, defy them, and conquer them.
"Victoria Arlen"
There have been many challenges that I have faced and overcome to be here where I am today. The most significant of them I would say is my B.Tech career span. The whole duration was pretty challenging and life-changing.
The college from where I pursued my Engineering was newly operated. I belonged to the second batch of the college. There was a lack of proper infrastructure and lecturers. Being a State government operated college, the pool of the candidates pursuing engineering here were very intellectual and talented. But the lack of proper facilities had hurt everyone similarly. Lack of practicals was also daunting our opportunities to gain knowledge. Some inexperienced and contractual lecturers were unable to clear all of our doubts. For some subject lecturer of other subject had to fill in.
Soon the impact was visible in my low marks in the examination. It was disheartening. It was still not very late. We continuously kept conveying our demands to the authorities. We even met the Chief Minister Mr Naveen Patnaik to discuss our problems. Soon the construction of infrastructure, labs, hostels, recruitment of permanent faculties etc. gained momentum.
During this time, I understood the potential of self-study and peer learnings. We used to divide contents among ourselves. Study it individually and then discusses it together. We all stood together for the benefit of each other.
