“Taking India to the world”
One conglomerate, one vision: To be a premium global conglomerate with a clear focus on each of the businesses; Aditya Birla Group’s journey dates back to before India attained freedom, and it has indeed helped shape India’s future. With a product portfolio ranging from metals, textiles, carbon black, telecom to cement, ABG has rooted itself into the very life of the Indian. It is unlikely that when the name ‘Aditya Birla Group’ appears, an individual cannot identify with at least some product that has impacted them in some way.
The ABG product that has come close to my heart is UltraTech cement. Whenever this particular product pops up in a conversation, the following line that automatically echoes in my head is ‘India’s No. 1 Cement Brand’, and indeed so, UltraTech cement is a leading cement producer not only in India, but globally. Built on the core values of Aditya Birla Group: Integrity, Commission, Passion, Seamlessness, Speed; it has delivered exceptional results to the world since its inception. I have read about numerous builders placing their trust in UltraTech cement for their projects as it provides end-to-end solutions and reliability. Infrastructure forms an integral part of a country’s development and it is no surprise that UltraTech cement plays such a key role in facilitating this development and it has never failed to deliver. On a personal level, my very own residential building was constructed using UltraTech cement, and we as residents couldn’t have placed our trust in any other vendor.