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ADITYA BIRLA GROUP – AN INTEGRAL PART OF MY LIFE_IMI, DELHI

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Anushka Kathuria
Anushka Kathuria

When one speaks of cement, Ultratech Aditya Birla is what comes to everybody’s mind. That is the kind of image Aditya Birla Group has maintained with its stakeholders. But that’s not it, Aditya Birla has a huge presence in the world market when it comes to various sectors like fashion, textiles, telecom, metals, carbon black, etc.

ABG has always been a part of my life, whether it is in terms of the clothes that I wear, or the telecom service provider I use, or the mere fact that ABG is such a big player in the cement industry, everywhere you go, there will be an element of Aditya Birla Group in it.

But when it comes to ABG, it’s not just the brands that impact us, or connect us to the group, it’s the ideology that one connects to, the initiative of the company towards the society in large that helps consumers like us really understand the company and consider it as a part of our lives.

I feel however important it is to generate revenues in a business, it is equally important to take care of the society within which the business works, and that is exactly what Aditya Birla Group has been doing. The group’s various initiatives towards changing the face of villages in India, “from abject poverty to meeting the necessities of life – from dependency to freedom – from backwardness to progress” are the kind of things that helps me trust the company more. The values, like integrity, passion, commitment that the group believes in, are the values I like to see in myself.

And so when it comes to Aditya Birla Group, it’s a part of my life not just because of the extensive range of brands it provides, but because I believe in what the group believes in and it helps me stay loyal to the company.

FAILURE – A PART OF SUCCESS !!!

Sometimes it feels like failure tends to be more public than success, or at least that’s what we perceive it to be. We are tormented by it, we try to avoid it and we question ourselves throughout. But the truth is there is no success without failure.

There is no such thing as “smooth road”. People tend to look at successful companies, successful people and be in awe of them, aspiring to be that good or even better. But success is not just about being good at something or for that matter being a perfectionist, it’s about understanding your weaknesses, your shortcomings and having the will to overcome it, no matter how much time it takes.
As Mr. Kumar Mangalam Birla (Chairman, Aditya Birla Group) says, “Great businesses are never built on the quicksands of opportunism. I reiterate that, if living by our value means, perhaps growing at a pace slower than we would otherwise have liked, so be it. For us, leadership lies at the heart of knowing what we stand for.”

My 3 years of graduation were filled with experiences that have shaped me into the person I am. Coming to a city like Mumbai at the age of 18 was overwhelming. And to be around complete strangers, in a new city was something so out of my comfort zone, there were days that made me regret the decision of coming to Mumbai. But I kept reminding myself, that I am here for a reason, and this is the time for me to work hard, to prove to myself that I am worth every penny my parents have spent on my education.

Life is full of challenges, no matter where you are or what you do, things are going to come your way when you least expect them to. Over the years, one thing that I have realised is, no matter how bad the situation, if it is coming your way it is there for a purpose and it is going to teach you something and at the end everything falls into place. The important thing is to understand that life is a journey full of opportunities and challenges, and it’s crucial to take one thing at a time, not worrying about the end result, but to focus on things that are in store for you throughout the process.

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ADITYA BIRLA GROUP – AN INTEGRAL PART OF MY LIFE_IMI, DELHI