Aditya Birla group, the large conglomerate that we see today was started in 1857 in the village of Pilani, Rajasthan by Seth Shiv Narayan Birla. Today the group has reached 35 countries and touched 46 nationalities. It works on 5 non-negotiable values namely integrity, commitment, speed, seamlessness and passion. The vision of the group is, “To be a premium global conglomerate with a clear focus on each of the businesses.”
The group has extended its reach to various sectors like aluminium, cement manufacturing, viscose staple fiber, carbon black, chemicals, copper, financial services, telecom, branded apparel, fertilizers, viscose staple yarn, and insulators. Ultratech is the largest cement brand company in the country. It has become a synonym for construction sites. Ultratech has helped me live peacefully in my home. The motto of Aditya Birla Group is," BIG IN YOUR LIFE.” They are doing everything to be a company known for its work. Annually recycling 40 billion aluminium cans, Aditya Birla Group has taken center stage in the aluminium industry. Hindalco is the largest producer of rolled aluminium. Aditya Birla Group is the market leader in producing Carbon Black used in the world’s top tyre manufacturing companies. Aditya Birla Group has indirectly helped in effective transportation. It has helped to redefine fashion through its various stores like Pantaloons, Louis Philippe, Allen Solly, Van Heusen, and Peter England. The clothing lines in all such stores have excellent quality. Idea Cellular merged with Vodafone and thereby became the largest telecom company in terms of subscribers and revenue. Vodafone Idea has revolutionized the telecom sector.
Thus, Aditya Birla Group has tried to enter all the markets and become the market leader in the same. There is never a moment in your day when you are not surrounded by the goods of the group.
