From the sand dunes of Pilani to the scrappers of Mumbai, the one brand whose presence can be felt throughout the country can be none other than the Aditya Birla Group. The group’s history can be traced back to more than 150 years from the town of Pilani in Rajasthan, where the founding father of India’s industries Shri G.D. Birla was born. It was his vision to make India the powerhouse of the world and it’s the result of his vision that AB Group is an indispensable part of life not only in India but across 34 countries across the globe. The group’s brands all aspects of human life ranging from fashion retail to Telecom to Financial Services. The most important aspect of the group that distinguishes itself is that all of its companies has evolved as the “New India”has emerged. The Vodafone Idea Limited is he prime example of the role the corporation has played in India’s transformation as the leading digital economy while also being the 2ndlargest Telecom company in the world.
As its corporations harbor innovation and forward outlook, they have continued to uphold the values and work ethics upheld by the founder. Through its subsidiary, Aditya Birla Center for Community Initiatives and Rural Development, the group has shown to the world that how spirited efforts can help bring a change in the lives of millions. The desire to make a change in the society has been upheld by the group since its foundation. As the word “Aditya “means the rising sun, hope that group and its leadership continue to create a new India.
Apurv Nigam
IIT-Bombay, SJMSOM