PART A: "WHY ABG IS BIG IN YOUR LIFE"
Aditya Birla Group as a group has taken India into new horizons not within the country but also globally. Presence of ABG and its brands can be easily identified in our daily life activities. Whether it is the buildings that we live in ; or be the communication networks that we use. Apparels and accessories we use in our daily life also has the ABG essence. Here's listing few prominent ABG brands and their impact in our daily lives:
1. Idea:
"An Idea can change your life" a prominent tagline of the telecommunication service provider is like heard by everyone in the country. At present Vodafone Idea Limited is the largest telecom operator in India with 33.83% market share and about 394 million subscribers. Vodafone Idea currently is spread over 340,000 sites with 1.7 million retail outlets across the country.
2. Birla White Cement:
Birla White is a unit of UltraTech Cement Ltd., flagship of the US $43 billion Aditya Birla Group. In the year 1988, Birla White commenced its production of white cement in India. It ventured into Wall care Putty manufacturing in 2001. Birla White became the first white cement company in India to receive the CE (Communauté Européenne) certification – recognition that its products meet the safety, health and environmental standards set by the European Union. Birla White is, by far, the largest white cement brand in India and the 7th largest in the world.
3. Van Heusen:
An initiative of Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Lifestyle is India’s largest and fastest growing branded apparel companies and a premium lifestyle player in the retail sector. After consolidating its market leadership with its own brands, it introduced premier international labels, enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country.
The company’s brand portfolio includes product lines that range from affordable and mass-market to luxurious, high-end style and cater to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England — that personify style, attitude, luxury and comfort.
It also includes India's first fast-fashion youth brand, People; India’s largest fully integrated fashion multi-brand outlet chain, Planet Fashion; India's largest premium international brand retailer, The Collective and the British fashion icon, Hackett London's mono-brand retail in India.
ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its existing store network, in the fast-fashion segment in India.
To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most successful fashion brands, ‘Simon Carter’ and `Ted Baker’.
ABFRL hosts India's largest fashion network which includes 2,700+ ABFRL brand outlets, a footprint of 7.5 million sq. ft. of retail space across 750+ cities and towns, It has ~30 million Loyalty Members as of 31st March 2019.
Thus, in all basic necessities of life which is food, clothing and shelter ABG has a wide influence in our lives.
PART B:"OVERCOMING CHALLENGES TO ACHIEVE AMBITIONS"
One's existence in this world itself is a challenge which the individual successfully thrives to achieve his/her goals or ambitions.
Be it whichever phase in a person's life there is no such phase which is free from challenges. Challenges vary with various life phases.
One such challenge in fact the most feared of my life was during the student phase."Failure to meet my own expectations". A person's biggest competitor in his life is he himself. One should not compete with others but rather with self comparing the positions one is in in present and what he was in the past. Growth curve should be rather exponential and not sinusoidal. As a result of the failure there was a certain kind of unrest in the mind which also disturbed my physical existence. I was no longer the person I used to be.
Then I saw the silver lining of the cloud and took the failure as a lesson of life. We as humans are bound to make mistakes and I pledged to myself of not committing to same mistakes which I had already made. It was my parents and my closed friends which helped me to get out of the grim situation. I will always be grateful to them. Keeping all the failures behind and their learnings with me I have taken a step in life to achieve my goals and ambitions.