Aditya Birla Group has its presence in many sectors. I would mention about two of its subsidiaries, that had a big impact on me.
It is said that a perfect outfit can boost our confidence. The day of joining IIMU was a big day in my life. I wanted it to be perfect and to look best for this occasion. Hence, I bought my first ever business formals and those were from Allen Solly. I got the exact fit, color, quality, fabric, and style as if it was made for me. Aditya Birla Group made my big day special.
My whole family uses Idea Sim cards. No matter where we go, any state, any city or even any village, our mobile phones always had the network bars. Thanks to Idea, who kept us connected to our loved ones irrespective of the distances. Through its advertisements, Idea brought some of the issues of society, nation to our attention like overpopulation through “No Abadi No Barbadi”, increasing urge of portraying a “happening life” at social media through its #MeriRealLife ad campaign, paperless economy idea for saving trees, eradicating illiteracy through online and digital classrooms, “No Ullu Banoing” ad that emphasized the power of knowledge, mutual appreciation and acknowledgement through “Ek dusre ko samjhne ke liye mobile exchange” ad, reverse migration through transforming India Campaign, the unforgettable “Honey Bunny” jingle and may more. Aditya Birla Group’s IDEA successfully touched the chords of Indian citizens through these impactful advertisements.
Aditya Birla Group picks the issues prevailing in the society and leaves a sonic impact on every person that comes across its services. Indeed, Aditya Birla Group through its various subsidiaries has made a big difference at micro levels and strengthens the impact of small moves towards betterment-#BiggestSmallChange.