Today we proudly say, we are the owner of world’s tallest statue, Statue of Unity. And one of the hands which helped in making this possible is none other than World’s second largest cement Producer, UltraTech Cement Limited. UltraTech Cement limited is one of the several the feather of that bird which is exploring new heights. This bird is none other Aditya Birla Group, which has affected the lives of every Indian one way or the other.
Aditya Birla Group believes to be in the league of top 3 in every business. And UltraTech, under the leadership of Kumar Mangalam Birla is India’s largest and World’s second largest cement producer (excluding china). I might have doubted if someone said “UltraTech is building nation”. But I, who worked with these nation’s builder, would confidently say yes, its true. Adding to it, I would also say, its building future to look upon, to believe upon and to live for.
Taking reference to my market research on UltraTech, I would say, when people hear the word “cement”, they recall UltraTech. And Having confidence in Leadership of UltraTech, the day is not far when people will start using UltraTech as colloquial for Cement. The Level of brand recall of UltraTech cement, especially in Rural areas, can become one major barrier for new entrants to enter the market.
“Ghar toh ek baar banta hai”, when someone says these words, nobody thinks twice while buying best quality cement and building material. Here UltraTech comes in, with their largest network of cement sales distribution in India. It is perceived as a brand for safety and security. A brand which provides armour to protect from outer, inevitable dangers.
“Accept the challenge so that you can feel the exhilaration of victory”, quoted by one of the great general of the US Army, George S. Patton. Taking the above quote as a reference, I would like to share a story of how I recently felt this exhilaration of victory when I successfully completed my internship at UltraTech Cement Limited.
I think I learnt the concept of “first mover advantage” in my very early age. Syncing the concept with my life event, I have always been the youngest of my batch in every stage of education. But here comes the catch. In my MBA program, I have always turn out to be a person in the room who has least experience in something or the other. Same applies to my experience to the corporate world.
When I got selected for the UltraTech Ulchemies Program, the words which came out of my mouth while talking to my friend were” today, for the first time I felt I am valuable”. When the internship started, I got a project in sales and marketing domain which required to interact with lot of people, which I felt would be easy, as I was an outgoing person. My first week was going great. Thanks to the leaders of UltraTech, I was having a great time while learning about the company, project and my deliverables. But when it came to start the work, Here I started getting doubts on myself and my abilities. “Will I able to do it”, “what if something goes wrong”, “am I made for this outgoing job” these are the few questions which starts to fog my brain. I would like to thank my mentor and people of UltraTech who helped me and motivated me to become someone who does not fear while talking to any person. I covered Delhi-NCR and I am pretty sure to make some impact in the organization because of my work.
I would say these 2 months of internship changed me and molded me into a different person I am today. It is all because of challenge which I accepted to get the result and never to look back. The satisfaction and feedback given by my superiors after the completion of the project was an energy drink for me that will always push me to do hard work. That will propel me to taste the victory and satisfaction.
#IIMRaipur #ABGLPWooMe
