Aditya Birla Group Creating a new way of life

The aditya birla group one of the biggest conglomerates that has its business within various domains such as fashion and lifestyle. The one incident that relates me to one of the products that is being manufactured by Aditya Birla Group is the Ultratech Cement. The Ultratech cement advertisements are eye catchy as well as very innovative. This story dates back to the time when my grandparents were constructing their house at my native place.The one thing that i remember during construction was the utilization of Ultratech Cement for the construction of the homes. I would then brag about the thing that the house is being constructed using Ultratech cement  due to its advertisements. So basically the Ultratech cement is related to my  childhood memories as well. The house is still standing strong 10 years after constructions and there has not been any complaints . With an annual capacity of 102.75 million tons, UltraTech Cement is the largest cement company in India and amongst the leading producers of cement globally. UltraTech is also the largest manufacturer of white cement and ready mix concrete (RMC) in India. As a responsible contributor towards sustainable development, UltraTech Cement balances the growing demand for cement and its environmental implications by developing and championing sustainable solutions. One of the most appealing advertisement of Ultratech Cement was EMI proof cement because it gave the idea that no matter how long your EMIs would be your home will still appear new after you pay all your EMIs and the ownership is transferred from the banks to the actual owner.