Aditya Birla Group- Creating its own Legacy
For a shopping enthusiast, Aditya Birla Group with brands like Allen Solly, Peter England, Van Heusen, Louis Phillipe, pantaloons etc. is a big name. Not only are these brands some of the most premium clothing brands in India but also one of my favourites. With Brands like pantaloons with clothing ranges for every pocket to luxury clothing lines like Louis Phillipe, this brand has it all. Ranging from western wear to ethnic wear, beauty products, healthcare products, electronics, daily needs almost everything is sold at pantaloons. While Aditya Birla names remains a constant reminder of how well India is doing in the global market some of the best examples of how the brand has enriched our lives would be with other brands like Permashield waterproofing , Birla Gold Cement, Birla White Cement, Idea,Birla Balwan Fertilisers, Superwrapp Aluminium Foil, Eternia Aluminium Windows, Maxloader Truck Body. From Housing to furniture, agriculture to transport,we can see that this group has diversified with many industry First practices and products. It is the third largest private sector Indian conglomerate behind the Tata Group. Now this group has explored the Agro-Products and groceries business by opening a line of Supermarkets in the name of “More” in many metro cities. With diverse lines opening up in almost every point in a person’s life, a brand like Aditya Birla is bound to reach new heights. Constantly upgrading itself by acquiring smaller brands and adapting to the changing styles not just in fashion but in other markets ,Aditya Birla is seeking to reach new heights.