Research about ABG's brands and the kind of work they have done in India and the world since independence.
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The 162-Year old conglomerate, Aditya Birla group has been an integral part of my day to day life and also my professional career.
The influence of ABG in my life started because of the exceptional thought process of Late Shri Seth Shiv Narain Birla in constituting Birla Education trust which later became the ideal model for public schools in India and further bringing the pedagogy of teaching from MIT, Massachusetts into India through Birla Institute of Technology is one of the visionary work done by ABG.
The early part of my childhood was spent in Pilani, Rajasthan, having spent my childhood in Pilani and listening to the stories from My grandparent about how bookkeeping in the library of BITS is a technological leap made sure that ABG became the first brand name I could connect with.
Over a period of time, My wardrobe was the first place where I could see the strong impact ABG makes on my life, Ranging from formal shirts from Peter England to denim from Planet fashion.
I realised ABG touched my life when “A formal shirt from Louis Philippe is the lucky shirt I wear in all my interviews.“
Another strong impact on my life by ABG came after my graduation
I did my graduation from NIFT and later through a consultancy project, I went to ABFRL office and I met the Louis Philippe team and a saw a glimpse of “The house of Louis Philippe”.
The Quality, Design and the feel of Louis Philippe inspires a sense of the upper crest in me.
The clothing line of LP, especially ‘LP Luxure’ is an inspiring story of high-quality products, amazing in-store visual merchandising and a strong marketing strategy.
The experience inside a Louis Philippe store is one of a kind, the feel of the apparels, the way the products are displayed, and the assurance of quality.
The success of Aditya Birla group shows how strong business ethics, long term vision and consistent efforts can overcome any challenge.
Part B
At the core of the ABGLP program are people who drive to make an impact, irrespective of what challenges they face. Tell us, in at least 250 words, how you overcame challenges to achieve your ambitions in life so far.
At ABG the core values include Integrity, commitment, passion, Seamlessness and Speed. To achieve all of the above together is a challenge well achieved by the people of ABG.
Overcoming a challenge is not an overnight success story, I believe that consistent efforts and learning through the process is the best way to overcome a challenge.
One such incident which made me believe that a challenge can be overcome through consistent efforts was during my Graduation at NIFT, New Delhi.
Since my childhood, I have been a sincere student and extremely enthusiastic about sports. In my third year at my college, I was selected as the president for student clubs. The position demanded a huge amount of time and effort in organising almost 15 events during one academic year. The tasks will range from organising Inter and Intra college fests to participating in other college events. Along with it, I had to participate in different sports events.
In order to achieve all this, my studies started taking a toll. I realised this during an internal jury when the faculty members said: “we expect better from you, I hope we are not wrong.”
It was difficult to handle such a comment from a faculty who would adore my work during the first two years of my college.
As it is well said ‘The first step to solving a problem is realising you have one’. I visited a few faculties and discussed how to go forward with the next juries and exams. This was the time when I had back to back events to organise, matches to play and subjects to learn.
All I did was create a timetable for the day to manage my time properly and followed it with consistency for the next 3 months. The outcome was, I was awarded a gold medal in my graduation, I represented my college in 7 different sports and organised some amazing events with the likes of Aamir Khan and Amitabh Bachchan.
Difficult days in one’s life gives the courage to grow and learn, to achieve more.
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