Background of the group:
Aditya Birla Group is an Indian
multinational
conglomerate, headquartered in Worli, Mumbai, India. It operates in 35 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. The group has interests in viscose staple fibre, metals, cement (largest in India), viscose filament yarn, branded apparel, carbonblack, chemicals, fertilisers, insulators, financial services, telecom, BPO and IT services.
The group had a revenue of approximately US$44.3 billion in year 2018. It is the third-largest Indian private sector conglomerate behind Tata Group with revenue of just over US$100 billion and RIL with revenue of US$74 billion
Importance of ABG in my life:
The various brands under ABG have shaped my life towards success. Some of them are discussed below:
Textile Business:
- Brands: Louis Philippe, Allen Solly, Van Heusen, Peter England
- Review: Be it formals or casuals, these brands set up a different class. They have been through my life on every occasion like interviews, family functions or ceremonies, etc. and I used to rock the photo shoot sessions.
Telecom Business:
- Brand: Idea and Vodafone
- Review: Idea has been in my family connecting us where ever we go. We tried Vodafone too, so now after being merged, it feels good to be using the number one telecom service provider.
Cement Business:
- Ultra tech cement is India’s largest cement company.
- There is no construction site where this brand is not present.
- Very high brand awareness and also the quality of the brand.
Financial Services:
- Aditya Birla Capital is the umbrella brand for all financial services.
- Housing finance, Insurance, Wealth Management are some of the lucrative sectors where ABG’s presence is serving the nation in a great manner.
So with the above experiences, it can be concluded that presence of ABG in my life is really big.